{"product_id":"advertising-by-design","title":"Advertising by Design","description":"\u003cp\u003eThe new \u003ci\u003eFourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media\u003c\/i\u003e delivers a cutting-edge take on ideation, art direction and design across media channels. It offers principles, step-by-step instructions, case studies, and advice from esteemed experts to guide you through the fundamentals of advertising art direction and the creative process.\u003c\/p\u003e\u003cp\u003eWith a fresh focus on building integrated brand campaigns through storytelling, \u003ci\u003eAdvertising by Design\u003c\/i\u003e shows you how to conceive strategic and creative ideas that will resonate.\u003c\/p\u003e\u003cp\u003eYou’ll also benefit from:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreative thinking strategies and how to ideate based on creative briefs\u003c\/li\u003e\n\u003cli\u003eUtilizing brand archetypes and creating unique branded content\u003c\/li\u003e\n\u003cli\u003eComposition for advertising design\u003c\/li\u003e\n\u003cli\u003eHow to build a brand narrative\u003c\/li\u003e\n\u003cli\u003eAn examination of experiential advertising, mobile and desktop website design, motion, copywriting, TV commercials, online videos, and social media design\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, \u003ci\u003eAdvertising by Design\u003c\/i\u003e also will earn a place in the libraries of business owners, executives, and managers whose work requires them to understand and execute on branding initiatives and advertising campaigns.\u003c\/p\u003e","brand":"Robin Landa","offers":[{"title":"Default Title","offer_id":42854601424957,"sku":"9781119691495","price":119.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119691495_29ceea07-dbdf-42bd-97af-a643a871b4fb.jpg?v=1766918437","url":"https:\/\/www.palmleaf.com.au\/products\/advertising-by-design","provider":"Palmleaf","version":"1.0","type":"link"}