{"product_id":"ai-and-strategic-communication","title":"AI and Strategic Communication","description":"\u003cp\u003e\u003cb\u003ePR and Strategic Communication in the Age of AI\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eArtificial Intelligence is revolutionizing the field of public relations, reshaping media strategies, crisis management, and audience engagement. \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e explores how AI is transforming communication practices, from automating tasks and analyzing data to influencing public perception and decision-making. Contributions by leading scholars and practitioners examine AI’s role in shaping the future of PR while offering critical insights into its opportunities, challenges, and ethical considerations. \u003c\/p\u003e\u003cp\u003eWith real-world case studies and cutting-edge research, \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e delves into AI’s impact on corporate communication, activism, misinformation, and media ethics. It provides practical frameworks for integrating AI into PR strategies while maintaining transparency, accountability, and human oversight. Covering topics such as algorithmic bias, AI-driven storytelling, and the evolving relationship between technology and truth, this comprehensive resource equips readers with the knowledge to navigate the digital communication landscape responsibly. \u003c\/p\u003e\u003cp\u003eProviding the insights necessary to understand and leverage AI’s growing influence in the communication industry, \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e is a must-have for students, scholars, and professionals in public relations, media studies, and strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.\u003c\/p\u003e","brand":"Dejan Verčič","offers":[{"title":"Default Title","offer_id":42849512587325,"sku":"9781394275403","price":74.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394275403_1b744ce1-9e16-4730-ab5b-9403efeee589.jpg?v=1767035826","url":"https:\/\/www.palmleaf.com.au\/products\/ai-and-strategic-communication","provider":"Palmleaf","version":"1.0","type":"link"}