{"product_id":"ai-for-public-relations-a-how-to-guide-for-implementation-and-management","title":"AI for Public Relations: A How-To Guide for Implementation and Management","description":"\u003cp\u003e\u003cstrong\u003eArtificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides \u003c\/strong\u003e\u003cstrong\u003eagencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eDeveloped by leading practitioners and academics, \u003cstrong\u003e\u003cem\u003eAI for Public Relations \u003c\/em\u003e\u003c\/strong\u003eaddresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, this book combines practical, tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption. \u003c\/p\u003e\u003cp\u003eCovering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Stephen Waddington, Ben Verinder\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 288\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398625037\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20260531\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43558793805885,"sku":"9781398625037","price":55.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781398625037.jpg?v=1788384828","url":"https:\/\/www.palmleaf.com.au\/products\/ai-for-public-relations-a-how-to-guide-for-implementation-and-management","provider":"Palmleaf","version":"1.0","type":"link"}