{"product_id":"asking-questions","title":"Asking Questions","description":"\"The best single source about the present state of knowledge of questionnaire construction.\"\u003cbr\u003e –Choice  \u003cp\u003eSince it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires–the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetermine what information is needed\u003c\/li\u003e \u003cli\u003ePhrase questions to minimize bias and distortion\u003c\/li\u003e \u003cli\u003eObtain successful questions from existing questionnaires\u003c\/li\u003e \u003cli\u003eControl the level of threat\u003c\/li\u003e \u003cli\u003eOrder questions to encourage response\u003c\/li\u003e \u003cli\u003eSelect the best administration method\u003c\/li\u003e \u003cli\u003eAdapt questions and format to specific situations\u003c\/li\u003e \u003cli\u003eTest and validate the completed survey\u003c\/li\u003e \u003cli\u003eEvaluate and revise the questionnaire for improved results\u003c\/li\u003e \u003c\/ul\u003e","brand":"Brian Wansink","offers":[{"title":"Default Title","offer_id":42850256814141,"sku":"9780787970888","price":68.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780787970888_43dfdd93-d48b-4356-9a8d-57a579d769b6.jpg?v=1767071342","url":"https:\/\/www.palmleaf.com.au\/products\/asking-questions","provider":"Palmleaf","version":"1.0","type":"link"}