{"product_id":"bayesian-statistics-and-marketing","title":"Bayesian Statistics and Marketing","description":"\u003cp\u003e\u003cb\u003eFine-tune your marketing research with this cutting-edge statistical toolkit\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBayesian Statistics and Marketing \u003c\/i\u003e illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. \u003c\/p\u003e\u003cp\u003eEconomists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. \u003c\/p\u003e\u003cp\u003eReaders of the second edition of \u003ci\u003eBayesian Statistics and Marketing \u003c\/i\u003ewill also find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscussion of Bayesian methods in text analysis and Machine Learning \u003c\/li\u003e\n\u003cli\u003eUpdates throughout reflecting the latest research and applications \u003c\/li\u003e\n\u003cli\u003eDiscussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here \u003c\/li\u003e\n\u003cli\u003eExtensive case studies throughout to link theory and practice\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBayesian Statistics and Marketing\u003c\/i\u003e is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.\u003c\/p\u003e","brand":"Sanjog Misra","offers":[{"title":"Default Title","offer_id":42850289385533,"sku":"9781394219117","price":168.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394219117_4b867fdd-1520-40ce-a3b2-be57d5f70d1f.jpg?v=1767071985","url":"https:\/\/www.palmleaf.com.au\/products\/bayesian-statistics-and-marketing","provider":"Palmleaf","version":"1.0","type":"link"}