{"product_id":"big-data-for-small-business-for-dummies","title":"Big Data For Small Business For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Develop a big data strategy for a small business\u003c\/li\u003e \u003cli\u003e Use big data to develop new offerings, products and services\u003c\/li\u003e \u003cli\u003e Turn your data into insights\u003c\/li\u003e \u003cli\u003e Transform your business model and make better business decisions\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eCapitalise on big data to add value to your small business\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003eWritten by big data guru Bernard Marr, this book helps you understand what big data is — and how you can analyse and use it to improve your business.  You'll discover how to get your hands on big data to develop new products and services, develop strategies, understand technological change and, ultimately,  make smarter business decisions.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eData, data everywhere\u003c\/b\u003e — find out why big data matters to any business—big or small—and get familiar with the many places you can find it\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eDig into big data\u003c\/b\u003e — use big data to understand your customers and markets, improve your operations, tackle your key business enablers and predict performance\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eUnpack big data\u003c\/b\u003e — discover the pros and cons of new forms of data and come to grips with the technology changes that underpin them\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eIf you build it…\u003c\/b\u003e — focus on the value of insights, develop and access big data competencies and build a killer big data infrastructure\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eIt's show time!\u003c\/b\u003e — create a big data strategy, apply data in your decision making and foster an effective big data culture in your business\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e How to make big data work in your small business\u003c\/li\u003e  \u003cli\u003e Why big data is such big news\u003c\/li\u003e  \u003cli\u003e Advice on coping with messy data\u003c\/li\u003e  \u003cli\u003e Ways to access the data that's out there\u003c\/li\u003e  \u003cli\u003e Guidance on developing and accessing big data competencies\u003c\/li\u003e  \u003cli\u003e The biggest big data mistakes—and how to avoid them\u003c\/li\u003e  \u003cli\u003e Key big data collection tools for small businesses\u003c\/li\u003e  \u003cli\u003e The top ten free big data sources\u003c\/li\u003e \u003c\/ul\u003e","brand":"Bernard Marr","offers":[{"title":"Default Title","offer_id":42860013092925,"sku":"9781119027034","price":31.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119027034_c47dc26a-8f37-4e7b-9c39-540e4b9e79b7.jpg?v=1767071832","url":"https:\/\/www.palmleaf.com.au\/products\/big-data-for-small-business-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}