{"product_id":"branding-for-dummies","title":"Branding For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the meaning and process of branding\u003c\/li\u003e \u003cli\u003eGet clear about the difference between branding and marketing\u003c\/li\u003e \u003cli\u003eCreate and keep loyal brand customers\u003c\/li\u003e \u003cli\u003eManage and protect your brand\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eCreate, improve upon, and maintain a successful brand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBranding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGain your branding bearings — gear up with easy-to-follow step-by-step instructions for building a brand from the ground up, improving an existing brand, or repairing a damaged brand\u003c\/li\u003e \u003cli\u003eIf you build it... — tips and templates for defining and positioning your brand, putting your brand identity into words, naming your brand, and designing your logo and tagline\u003c\/li\u003e \u003cli\u003eBranding for the win — launch (or re-launch) your brand, cover your bases in a digitally connected world, engage your audience on social media, and advertise, promote, and publicize like a pro\u003c\/li\u003e \u003cli\u003eLove and loyalty — cultivate brand followers and loyalists, value and leverage your brand, and find tips for examining your brand’s health and conducting a makeover\u003c\/li\u003e \u003cli\u003eAvoiding or repairing brand damage — find helpful info for claiming, protecting, and defending your brand – legally and through usage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat, how, and when to brand\u003c\/li\u003e \u003cli\u003eTips to help define your brand character and voice\u003c\/li\u003e \u003cli\u003eAdvice for building business, product, and personal brands\u003c\/li\u003e \u003cli\u003eThe best ways to ignite customer passion\u003c\/li\u003e \u003cli\u003eHow to fix a broken brand\u003c\/li\u003e \u003cli\u003eThe importance of reacting quickly if your brand is threatened\u003c\/li\u003e \u003cli\u003eTen branding mistakes to avoid\u003c\/li\u003e \u003cli\u003eTop branding truths to remember\u003c\/li\u003e \u003cli\u003eAccess to bonus online material\u003c\/li\u003e \u003c\/ul\u003e","brand":"Barbara Findlay Schenck","offers":[{"title":"Default Title","offer_id":42857017901117,"sku":"9781118958087","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118958087_be0bcd17-a95d-45ee-98fb-28be4fa469db.jpg?v=1767041005","url":"https:\/\/www.palmleaf.com.au\/products\/branding-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}