{"product_id":"brief","title":"Brief","description":"\u003cp\u003e\"I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time.\"\u003cbr\u003e—\u003cb\u003eGuy Kawasaki, author, publisher and entrepreneur\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path.\"\u003cbr\u003e—\u003cb\u003eJohn Challenger, CEO Challenger, Gray and Christmas\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out.\"\u003cbr\u003e—\u003cb\u003eSam Horn, author of \u003ci\u003ePOP! and Eyebrow Test\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I'm convinced that following Joe's counsel and insights has made me a more effective and efficient leader.\"\u003cbr\u003e—\u003cb\u003eLieutenant General William B. Caldwell, IV (ret.)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Brevity requires discipline, confidence, and preparation, but you will stand out, and your people, including potential clients, will love you for it. Use McCormack's practical advice — the results will astound you!\"\u003cbr\u003e—\u003cb\u003eMarshall Goldsmith author of the \u003ci\u003eNew York Times\u003c\/i\u003e and global bestseller \u003ci\u003eWhat Got You Here Won't Get You There\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Joseph McCormack","offers":[{"title":"Default Title","offer_id":42855432847421,"sku":"9781394324323","price":26.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394324323_a357f4b5-45b3-4231-8bb2-777ed4a6f00d.jpg?v=1767069880","url":"https:\/\/www.palmleaf.com.au\/products\/brief","provider":"Palmleaf","version":"1.0","type":"link"}