{"product_id":"building-b2b-relationships-how-to-identify-map-and-develop-key-relationships-to-win-more-business","title":"Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business","description":"\u003cp\u003e\u003cstrong\u003eWith more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBuilding B2B Relationships\u003c\/em\u003e \u003c\/strong\u003epresents a step-by-step guide to identifying, mapping and developing key stakeholder relationships, helping you to win more and win faster. \u003c\/p\u003e\u003cp\u003eProviding a flexible methodology that can sit alongside whatever sales process you have in place, this book supports your end-to-end relationship management effort, whether it's helping you win more large complex deals, making new or important engagements a success or putting a framework in place to support the growth of your largest and most strategic accounts. By mapping, monitoring and measuring your relationships with all relevant stakeholders, you'll be able to better utilize each one. With real-world examples from major global organizations, learn how you can leverage your B2B relationships to maximize outcomes for all parties.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Ryan O'Sullivan\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398615410\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20241203\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43551560204349,"sku":"9781398615410","price":62.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781398615410.jpg?v=1788329451","url":"https:\/\/www.palmleaf.com.au\/products\/building-b2b-relationships-how-to-identify-map-and-develop-key-relationships-to-win-more-business","provider":"Palmleaf","version":"1.0","type":"link"}