{"product_id":"business-development-for-dummies","title":"Business Development For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e  \u003cli\u003eGet your business development strategy in place and build a practical step-by-step plan\u003c\/li\u003e \u003cli\u003eLeverage your customer relationships for even greater success\u003c\/li\u003e \u003cli\u003eGo beyond the typical sales cycle\u003c\/li\u003e \u003cli\u003eDevelop and implement a partnership strategy\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eGet an expert, authoritative model for growing your business\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eGrowing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eBreak down your business development\u003c\/b\u003e – take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eDive into the customer lifecycle\u003c\/b\u003e – use the customer mindset to power growth and effectively align your business development to the customer lifecycle\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eWork out your best offer\u003c\/b\u003e – validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eMake marketing matter\u003c\/b\u003e – put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eBring it full circle\u003c\/b\u003e – find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to tailor a business development plan specific to your business\u003c\/li\u003e \u003cli\u003eGuidance on orchestrating marketing and sales efforts that operate in concert\u003c\/li\u003e \u003cli\u003eStrategies and tactics for great selling practices\u003c\/li\u003e \u003cli\u003eHow to maximize customer value\u003c\/li\u003e \u003cli\u003eWhy business partnerships are so important\u003c\/li\u003e \u003cli\u003eHigh-level do's and don'ts for every stage of business development\u003c\/li\u003e \u003c\/ul\u003e","brand":"Anna Kennedy","offers":[{"title":"Default Title","offer_id":42860016762941,"sku":"9781118962718","price":37.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118962718_f13c34e9-da9d-47e5-af53-e23cdc9d9406.jpg?v=1767072172","url":"https:\/\/www.palmleaf.com.au\/products\/business-development-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}