{"product_id":"business-innovation-for-dummies","title":"Business Innovation For Dummies","description":"\u003cb\u003eChannel your creative prowess to boost your success in business\u003c\/b\u003e  \u003cp\u003eFresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThink outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTake the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBrainstorm your worries away — find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTurn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet the word out — show your team how to trade in old ways of thinking to bring innovation to life\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe importance of refreshing your sales and marketing functions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on breaking down barriers to change\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to identify your leadership style\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to introduce creative practices to your daily routine\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on writing a creative brief\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInnovative branding strategies and web promotions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to profit from the product life cycle\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBrainstorming ideas to get the creative juices flowing\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHarness creative thinking to boost productivity and revenue\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGive your company its competitive edge through fresh thinking\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInvent new products or services for a changing market\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCombine existing ideas or products into a new design\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Alexander Hiam","offers":[{"title":"Default Title","offer_id":42818201059389,"sku":"9780470601747","price":33.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780470601747_a7ffcf06-6146-44f9-8d08-d395446c3bd3.jpg?v=1766916046","url":"https:\/\/www.palmleaf.com.au\/products\/business-innovation-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}