{"product_id":"business-studies-for-dummies","title":"Business Studies For Dummies","description":"\u003cp\u003e\u003cb\u003eLearn about:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eOrganisational structures and stakeholders\u003c\/li\u003e \u003cli\u003eAccounting and finance, marketing and publicity\u003c\/li\u003e \u003cli\u003eHuman resources, management and leadership\u003c\/li\u003e \u003cli\u003eThe role of technology in businesses today\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eStay a step ahead of the competition – at university and on the job\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWhether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme – from business start-ups to analytics, human resources to finance and accounting and more. \u003c\/p\u003e\u003cli\u003e\n\u003cb\u003eSee how companies are organised\u003c\/b\u003e – learn about different types of organisational structures and how teams, departments and divisions function separately and how they interact\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGet a handle on operations\u003c\/b\u003e – get the lowdown on business operations and the demands that production and service delivery place on companies\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSort out strategy\u003c\/b\u003e – discover the central role strategy plays in business and why it's important to have a core strategic position to guide every aspect of ongoing business development\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eKnow why marketing matters\u003c\/b\u003e – find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagement\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMake sense of business finance\u003c\/b\u003e – get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROI\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFactor in the human element\u003c\/b\u003e – learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivation\u003c\/li\u003e   \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA bird's-eye view of different types of business organisations\u003c\/li\u003e \u003cli\u003eHow great products and services are created\u003c\/li\u003e \u003cli\u003eTraditional and up-to-the-minute marketing strategies and tools\u003c\/li\u003e \u003cli\u003eInsights into the behavioural issues that can make or break a business\u003c\/li\u003e \u003cli\u003eAn explanation of the critical role technology plays in business\u003c\/li\u003e \u003cli\u003ePriceless tips on how to succeed in business school\u003c\/li\u003e \u003cli\u003eActivities for broadening your knowledge and understanding\u003c\/li\u003e \u003c\/ul\u003e","brand":"Richard Pettinger","offers":[{"title":"Default Title","offer_id":42818247852093,"sku":"9781118348116","price":35.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118348116_064ec040-9cb1-49f5-8ead-a1c542a118ae.jpg?v=1766917447","url":"https:\/\/www.palmleaf.com.au\/products\/business-studies-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}