{"product_id":"contemporary-business","title":"Contemporary Business","description":"\u003cp\u003ePREFACE vi\u003c\/p\u003e \u003cp\u003e1 The Changing Face of Business 1\u003c\/p\u003e \u003cp\u003e2 Economic Challenges Facing Business Today 29\u003c\/p\u003e \u003cp\u003e3 International Business and Competing in World Markets 58\u003c\/p\u003e \u003cp\u003e4 Business Ethics and Social Responsibility 87\u003c\/p\u003e \u003cp\u003e5 Small Business and the Legal Forms of Business Ownership 116\u003c\/p\u003e \u003cp\u003e6 Entrepreneurship and Starting a Business 150\u003c\/p\u003e \u003cp\u003e7 Management, Leadership, and the Internal Organization 174\u003c\/p\u003e \u003cp\u003e8 Human Resource Management: From Recruitment to Labor Relations 202\u003c\/p\u003e \u003cp\u003e9 Top Performance through Empowerment, Teamwork, and Communication 230\u003c\/p\u003e \u003cp\u003e10 Production and Operations Management 255\u003c\/p\u003e \u003cp\u003e11 Using Technology to Manage Information 282\u003c\/p\u003e \u003cp\u003e12 Customer-Driven Marketing 310\u003c\/p\u003e \u003cp\u003e13 Product and Distribution Strategies 340\u003c\/p\u003e \u003cp\u003e14 Promotion and Pricing Strategies 372\u003c\/p\u003e \u003cp\u003e15 Trends in E-Commerce 404\u003c\/p\u003e \u003cp\u003e16 Understanding Accounting and Financial Statements 429\u003c\/p\u003e \u003cp\u003e17 The Financial System and Investing 459\u003c\/p\u003e \u003cp\u003e18 Financial Management 491\u003c\/p\u003e \u003cp\u003eAPPENDIX A Business Law 516\u003c\/p\u003e \u003cp\u003eAPPENDIX B Insurance and Risk Management 532\u003c\/p\u003e \u003cp\u003eAPPENDIX C Personal Financial Planning 542\u003c\/p\u003e \u003cp\u003eAPPENDIX D Developing a Business Plan 553\u003c\/p\u003e \u003cp\u003eAPPENDIX E Careers in Business Today 561\u003c\/p\u003e \u003cp\u003eAPPENDIX F Launching Your Career 578\u003c\/p\u003e \u003cp\u003eGLOSSARY 587\u003c\/p\u003e \u003cp\u003eNOTES 595\u003c\/p\u003e \u003cp\u003eCOMPANY INDEX 626\u003c\/p\u003e \u003cp\u003eNAME INDEX 631\u003c\/p\u003e \u003cp\u003eSUBJECT INDEX 633\u003c\/p\u003e","brand":"Brahm Canzer","offers":[{"title":"Default Title","offer_id":42849082835005,"sku":"9781119812630","price":244.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119812630_3c768311-c718-4971-8860-fc687ad73d28.jpg?v=1766993074","url":"https:\/\/www.palmleaf.com.au\/products\/contemporary-business","provider":"Palmleaf","version":"1.0","type":"link"}