{"product_id":"content-and-copywriting","title":"Content and Copywriting","description":"\u003cb\u003eMARGO BERMAN\u003c\/b\u003e is Professor of Communication and Kauffman Faculty Scholar at Florida International University. Margo is the author of 16 books, including Street-Smart Advertising, The Brains Behind Great Ad Campaigns, The Copywriter’s Toolkit, and The Blueprint for Strategic Advertising, and is the inventor of tactikPAK, a patented 10-part, digital learning system. She has created three apps, three MP3s, and two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising. She has written academic articles and delivered workshops on creative thinking, strategic branding, and powerful writing, and just completed Mental Peanut Butter to share inspiring, life lessons.","brand":"Margo Berman","offers":[{"title":"Default Title","offer_id":42849125728317,"sku":"9781119866503","price":67.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119866503_6e91efd7-9743-43d6-8a75-f374a958e5c4.jpg?v=1766994661","url":"https:\/\/www.palmleaf.com.au\/products\/content-and-copywriting","provider":"Palmleaf","version":"1.0","type":"link"}