{"product_id":"content-marketing-for-dummies","title":"Content Marketing For Dummies","description":"\u003cb\u003eLearn what content marketing is and how to develop a strategy for your business\u003c\/b\u003e  \u003cp\u003eContent marketing is an exciting opportunity — and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eEngage them — discover how to capture the attention of your customers instead of interrupting them\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdd value — learn to create content that offers your customers an informational benefit\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGo long — develop and promote blogs, videos, webinars, and more to share content that offers value to your customers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe short version — get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMind your manners — understand and follow social media etiquette to protect your brand\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStart a conversation — familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKeep it moving — analyze the results of your efforts and continually fine-tune your content marketing strategy\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHow content marketing can benefit and build your brand\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTechniques for breaking through the clutter\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to be sure you're not spamming\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSearch engine optimization tricks you can use\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on contributing to other Web sites\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGreat free tools to get you started\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eA glossary to explain the many terms you'll encounter\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on building relationships\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDevelop an online content marketing strategy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreate content and publish it in long or short form\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePromote your brand through conversations online\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFollow the laws and avoid questionable content\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Susan Gunelius","offers":[{"title":"Default Title","offer_id":42848914341949,"sku":"9781118007297","price":37.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118007297_bc97b287-790f-4873-98f2-4b2b4b57e910.jpg?v=1766990378","url":"https:\/\/www.palmleaf.com.au\/products\/content-marketing-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}