{"product_id":"content-marketing-strategies-for-dummies","title":"Content Marketing Strategies For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Analyze customer data to understand the buyer's journey\u003c\/li\u003e \u003cli\u003e Create and curate content that instantly engages your audience\u003c\/li\u003e \u003cli\u003e Use social platforms to develop channel promotions\u003c\/li\u003e \u003cli\u003e Develop customer personas that help you write targeted content\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eCreate usable content for your customers and turn them into brand ambassadors!\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eOnline networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing.  Social media is everywhere we look, and it's where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eFirst, get their attention\u003c\/b\u003e — find out what captures attention  and learn how to make your message stand out\u003c\/li\u003e \u003cli\u003e \u003cb\u003eKnow who you are\u003c\/b\u003e — clarify your company's focus and research how your customers view your brand\u003c\/li\u003e \u003cli\u003e \u003cb\u003e\"C\" how it's done\u003c\/b\u003e — learn to use each step of the Five C cycle to develop and document your content marketing strategy\u003c\/li\u003e \u003cli\u003e \u003cb\u003eGet everyone on board\u003c\/b\u003e — sell your strategy to company stakeholders and choose key performance indicators to chart your progress\u003c\/li\u003e \u003cli\u003e \u003cb\u003eMaster storytelling\u003c\/b\u003e — identify the stories your customers will relate to and learn the secrets of telling them masterfully\u003c\/li\u003e \u003cli\u003e \u003cb\u003eChannel your plan\u003c\/b\u003e — understand how to craft content for different distribution channels and set up a plan for each one\u003c\/li\u003e \u003cli\u003e \u003cb\u003eReview and rework\u003c\/b\u003e — see how to effectively review, reevaluate, and refine your strategies\u003c\/li\u003e \u003c\/ul\u003e   \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Free mind maps and work-sheets to help you get the job done\u003c\/li\u003e \u003cli\u003e Help explaining content marketing to others in your company\u003c\/li\u003e \u003cli\u003e Tips for getting buy-in\u003c\/li\u003e \u003cli\u003e How to learn more about the customer experience\u003c\/li\u003e \u003cli\u003e Ways to pinpoint gaps in your content\u003c\/li\u003e \u003cli\u003e Systems and processes for getting content out there fast\u003c\/li\u003e \u003cli\u003e Why frequent review is a must\u003c\/li\u003e \u003c\/ul\u003e","brand":"Paul D. Clifford","offers":[{"title":"Default Title","offer_id":42855469121597,"sku":"9781119154549","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119154549_155f8c19-c3b4-4cd4-b11c-a52eff56e34b.jpg?v=1766952796","url":"https:\/\/www.palmleaf.com.au\/products\/content-marketing-strategies-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}