{"product_id":"content-rules","title":"Content Rules","description":"\u003cp\u003e\u003cb\u003eThe one-stop resource for creating irresistible content and building a loyal following, revised and updated\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? \u003ci\u003eContent Rules\u003c\/i\u003e equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms—and used them to establish credibility and build a loyal customer base.\u003c\/p\u003e \u003cp\u003eThis revised and updated edition shows you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind an authentic \"voice\" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others\u003c\/li\u003e \u003cli\u003eUse social media to get your content and ideas distributed as widely as possible\u003c\/li\u003e \u003cli\u003eGet to the meat of your message in practical, commonsense language, and define the goals of your content strategy\u003c\/li\u003e \u003cli\u003ePowerfully communicate your service, product, or message across various web media and mobile platforms\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBoost your online presence and engage with customers like never before with \u003ci\u003eContent Rules\u003c\/i\u003e. Find out more at ContentRulesBook.com.\u003c\/p\u003e","brand":"C. C. Chapman","offers":[{"title":"Default Title","offer_id":42849061699645,"sku":"9781118232606","price":35.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118232606_9214d93c-c7d0-46f6-af58-56eb6e8a71c5.jpg?v=1766992272","url":"https:\/\/www.palmleaf.com.au\/products\/content-rules","provider":"Palmleaf","version":"1.0","type":"link"}