{"product_id":"conversational-marketing","title":"Conversational Marketing","description":"\u003cp\u003e“There is no one who understands the needs of modern marketers and salespeople better than David Cancel.”\u003cbr\u003e \u003cb\u003e—MIKE VOLPE,\u003c\/b\u003e CEO, Lola.com and Former CMO at HubSpot\u003c\/p\u003e \u003cp\u003e“[\u003ci\u003eConversational Marketing\u003c\/i\u003e] is a must-read for all software-as-a-service (SaaS) and business-to-business (B2B) companies, as well as for anyone who wants to stay on the cutting edge of marketing and sales, and bring their business into the now.”\u003cbr\u003e \u003cb\u003e—HITEN SHAH,\u003c\/b\u003e co-founder of Crazy Egg, KISSmetrics and FYI\u003c\/p\u003e \u003cp\u003e“For marketing and sales teams looking for a faster path to revenue, this is the modern playbook to follow.”\u003cbr\u003e \u003cb\u003e—JEANNE HOPKINS,\u003c\/b\u003e CMO, Ipswitch\u003c\/p\u003e \u003cp\u003e“The future of marketing and sales will be about making customers deliriously successful, and this book provides the tactical advice businesses need to make that happen.”\u003cbr\u003e \u003cb\u003e—PAT GRADY,\u003c\/b\u003e Partner, Sequoia Capital\u003c\/p\u003e \u003cp\u003e“David’s book should be required reading for anyone in marketing and sales today.”\u003cbr\u003e \u003cb\u003e—MARK ROBERGE,\u003c\/b\u003e Senior Lecturer, Harvard Business School, Former SVP of Sales and Services at HubSpot\u003c\/p\u003e","brand":"Dave Gerhardt","offers":[{"title":"Default Title","offer_id":42855464108093,"sku":"9781119541837","price":43.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119541837_94041239-7d83-4d37-847e-7fe880f73211.jpg?v=1766952531","url":"https:\/\/www.palmleaf.com.au\/products\/conversational-marketing","provider":"Palmleaf","version":"1.0","type":"link"}