{"product_id":"crowdsourcing-for-dummies","title":"Crowdsourcing For Dummies","description":"\u003cp\u003e\u003cb\u003eLearn how to harness people power for an unbeatable competitive edge!\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetflix used it to improve its ability to predict customers’ movie ratings. L’Oreal used it to create a television advert for a tiny fraction of what it would’ve cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in \u003ci\u003eCrowdsourcing For Dummies\u003c\/i\u003e, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits.  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003ci\u003eHit the ground running – quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eKnow your options – find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self-organised crowds\u003c\/li\u003e  \u003cli\u003eLocate the best crowdsourcing platforms – know where to look for your crowd, identify the right audience and promote your project to them\u003c\/li\u003e \u003cli\u003eManage your crowd with confidence – find out how to communicate with your crowd and keep them interested and motivated \u003c\/li\u003e \u003cli\u003eKeep the wheels spinning – learn how to manage the crowdsourcing process, and troubleshoot common problems\u003c\/li\u003e \u003cli\u003eGet in with the in-crowd – learn from ten of the best crowdsourcing success stories \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e Open the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWays to make crowdsourcing work for your business\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eThe lowdown on conducting market research and analysing data \u003c\/li\u003e\n\u003cli\u003eHow to raise funds through a crowdfunding project\u003c\/li\u003e \u003cli\u003eTechniques for engaging people with your company or product\u003c\/li\u003e \u003cli\u003eAdvice on designing tasks for your crowd to tackle\u003c\/li\u003e \u003cli\u003ePointers for finding the perfect platform and audience\u003c\/li\u003e \u003cli\u003eHow to keep your crowd motivated\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"David Alan Grier","offers":[{"title":"Default Title","offer_id":42818266923069,"sku":"9781119940401","price":31.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119940401_04f58b77-ba4d-4eb2-bc1e-446c79f0f5d2.jpg?v=1766918038","url":"https:\/\/www.palmleaf.com.au\/products\/crowdsourcing-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}