{"product_id":"customer-360","title":"Customer 360","description":"\u003cp\u003e\u003cb\u003ePraise for CUSTOMER 360\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Customer 360\u003c\/i\u003e stands out in a crowded conversation by showing businesses how they can use complex new technologies to give customers the better experiences they want and to unlock value for the enterprise.”\u003cbr\u003e \u003cb\u003e—JEREMY HLAVACEK,\u003c\/b\u003e CCO, Experian Marketing Services \u003c\/p\u003e\u003cp\u003e“This book describes in detail the Data + AI + Trust formula and shares the secrets of how organizations succeed when putting AI into action using the formula. Get ready to be inspired and better prepared to embark on a Customer 360 journey in your own organization.”\u003cbr\u003e \u003cb\u003e—JOYCE KAY AVILA, \u003c\/b\u003eauthor, \u003ci\u003eSnowflake: The Definitive Guide\u003c\/i\u003e and \u003ci\u003eHands-On Salesforce Data Cloud\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Customer 360\u003c\/i\u003e shows, step-by-step, how to apply modern technology to improve the customer experience and increase business value. It may be a surprise for readers to see that all the pieces are right here, today, to significantly improve business outcomes. Advances in AI make it a must for business people to move their team forward. As the authors say, ‘Dream Big, execute within reach and build an adaptive culture.’”\u003cbr\u003e \u003cb\u003e—REX BRIGGS, \u003c\/b\u003eChief AI Officer, Claritas; author of \u003ci\u003eThe AI Conundrum\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Customer 360\u003c\/i\u003e is an essential read for anyone looking to use AI and data to create exceptional customer experiences and achieve scalable business growth. It provides a compelling and practical exploration of these advancements, demonstrating how businesses can harness these tools to meet and exceed customer expectations.”\u003cbr\u003e\u003cb\u003e—AMY KITSCHER, \u003c\/b\u003eSenior Director, Publicis Sapient  \u003c\/p\u003e\u003cp\u003e“Madtech is highly commoditized, but what isn’t is your relationship with your customers. To fully understand your customers, you need to combine data transformation tools, a reliable data management platform, and the trust that exists between you and your most valuable assets: the people who buy your products or services. Trust is your competitive edge.”\u003cbr\u003e \u003cb\u003e—JESS SIMPSON, \u003c\/b\u003eVice President, Head of Consulting, Acxiom\u003c\/p\u003e","brand":"Andrea Chen Lin","offers":[{"title":"Default Title","offer_id":42839195484221,"sku":"9781394273614","price":42.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394273614_ecc3a3df-c8cb-488a-8339-8872801d34e3.jpg?v=1766955019","url":"https:\/\/www.palmleaf.com.au\/products\/customer-360","provider":"Palmleaf","version":"1.0","type":"link"}