{"product_id":"data-driven-marketing-for-dummies","title":"Data Driven Marketing For Dummies","description":"\u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRecognize your most profitable customers\u003c\/li\u003e \u003cli\u003eSpot sales trends\u003c\/li\u003e \u003cli\u003eDevelop smarter marketing campaigns\u003c\/li\u003e \u003cli\u003eAccurately measure revenue created by marketing efforts\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEmbrace data and use it to sell and market your products\u003c\/p\u003e \u003cp\u003eSuccessful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately measure the impact of marketing campaigns. \u003ci\u003eData Driven Marketing For Dummies\u003c\/i\u003e shows you how to use all the data at your disposal to make current customers more satisfied, reach new customers, and more efficiently sell to your most important customer segments.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe bread and butter — get an intro to the functions that are common to virtually all of database marketing, the structure of a database marketing campaign, and how customer databases are organized\u003c\/li\u003e \u003cli\u003eDig deep — find the lowdown on ways to analyze data and discover what to watch out for to keep yourself from being misled\u003c\/li\u003e \u003cli\u003ePut it to work — take a look at common marketing goals and how campaigns are designed to meet them (and how they can meet yours)\u003c\/li\u003e \u003cli\u003eLearn from experience — discover how to set up a testing plan, measure the success of your database marketing campaigns, improve future marketing campaigns, and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy database marketing works\u003c\/li\u003e \u003cli\u003eGuidance on how to understand your customer base\u003c\/li\u003e \u003cli\u003eThe importance of creating a customer record\u003c\/li\u003e \u003cli\u003eWays to use and manage your customer contact information\u003c\/li\u003e \u003cli\u003eAnalytic techniques common to database marketing\u003c\/li\u003e \u003cli\u003eHow to get the most from your transaction data\u003c\/li\u003e \u003cli\u003eTips on how customer behavior can be used to inform marketing campaigns\u003c\/li\u003e \u003cli\u003eStrategic ways your data can inspire communications\u003c\/li\u003e \u003c\/ul\u003e","brand":"David Semmelroth","offers":[{"title":"Default Title","offer_id":42850004172861,"sku":"9781118615843","price":40.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118615843_f98dcb68-d71b-4559-a390-93ba40b79932.jpg?v=1767069350","url":"https:\/\/www.palmleaf.com.au\/products\/data-driven-marketing-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}