{"product_id":"data-quality","title":"Data Quality","description":"\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eDATA QUALITY\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Incredible! Get ready to be inspired, motivated, and to accelerate on improving your data quality landscape! Regardless of your industry, experience, or role, this book provides the invaluable guidance and framework to start tackling the most critical, common roadblocks encountered with data quality. Spanning the entire data lifecycle, the author has provided trusted, foundational tools with approaches for understandable, everyday business scenarios to demonstrate how organizations can realistically improve their data quality. Incorporating both business performance considerations and technical fundamental best practices together, this timely book is for anyone passionate about truly unlocking the value of their data, engaging and guiding both technical and nontechnical business leaders alike on a critical topic that we should all be passionate about.”\u003cbr\u003e \u003cb\u003e—Alena Godin,\u003c\/b\u003e Chief Data and Analytics Officer, Best Buy, Canada \u003c\/p\u003e\u003cp\u003e“You may have the best people, processes, technology, analytics, and AI practice in your organization. But if the underlying data that is used is poor in terms of quality, the outcome achieved will be poor. The quality of data driven business decision making\/value creation is dependent on the quality of data used. I have been a data quality practitioner for over 30 years. Undoubtedly, this is one of the best books on data quality I have ever read. It provides comprehensive coverage of the end-to-end data quality lifecycle. What is impressive about this book is the language used is simple and understandable by anyone at all levels in an organization and without any technology jargon or tools. A definite book for those who want to be literate on data quality and for those who want to develop and execute a successful data quality program in their organization to derive business benefits.”\u003cbr\u003e \u003cb\u003e—Ram Kumar,\u003c\/b\u003e Chief Data and Analytics Officer, Cigna International Markets, Singapore \u003c\/p\u003e\u003cp\u003e“In his impeccably well-researched book, \u003ci\u003eData Quality: Empowering Businesses with Analytics and AI\u003c\/i\u003e, Prashanth Southekal covers just about all the bases—tying data quality to business outcomes, and laying out the many dimensions of data quality, where data quality fits into the overall data and business lifecycle, and a variety of techniques and best practices for identifying and mitigating data quality issues. We’ll be seeing this book regularly on the desks of business and data executives and practitioners.”\u003cbr\u003e \u003cb\u003e—Douglas Laney,\u003c\/b\u003e Innovation Fellow, Data and Analytics Strategy, West Monroe, USA \u003c\/p\u003e\u003cp\u003e“The problem is known: leveraging the value of available data … but how? Those promising great insights from analytics often start where this book ends: good data quality. Prashanth Southekal takes up the challenge of addressing what is needed to achieve this. Ensuring good data quality at the source is the only viable approach, knowing that fixing bad data (if possible, at all) is way more expensive and cumbersome. Introducing the Define-Assess-Realize-Sustain Model, the book offers the reader a very structured approach in finding the right, fit-to-purpose, level of data quality and sustaining it. It achieves this by describing the main root causes for poor data quality, offering techniques to identify them, and sharing best practices in data capturing and organization around data governance. This book is a valuable read for every organization that is willing to make the effort to unleash the endless opportunities good data quality entails.”\u003cbr\u003e \u003cb\u003e—Astrid von Perbandt,\u003c\/b\u003e Vice President Group Controlling, LPKF Laser \u0026amp; Electronics AG, Germany\u003c\/p\u003e","brand":"Prashanth Southekal","offers":[{"title":"Default Title","offer_id":42859986944061,"sku":"9781394165230","price":59.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394165230_3b0a77e0-b92f-44c5-86e9-e1d13f20a880.jpg?v=1767070524","url":"https:\/\/www.palmleaf.com.au\/products\/data-quality","provider":"Palmleaf","version":"1.0","type":"link"}