{"product_id":"data-skills-for-media-professionals","title":"Data Skills for Media Professionals","description":"\u003cp\u003e\u003cb\u003eTeaches fundamental data skills required by today's media professionals\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eData Skills for Media Professionals\u003c\/i\u003e teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to consider what questions to ask, how to ask them, and how to evaluate and communicate the answers. \u003c\/p\u003e\u003cp\u003eAlthough focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and Microsoft Excel. Worked examples rely on frequently updated data from the U.S. Bureau of Labor Statistics, the Federal Election Commission, the U.S. Environmental Protection Agency's Toxics Release Inventory, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. The book covers basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eServes as an excellent supplemental text for easily adding data skills instruction to courses in beginning or advanced writing and reporting\u003c\/li\u003e \u003cli\u003eFeatures computer screen captures that illustrate each step\u003c\/li\u003e \u003cli\u003eOffers downloadable datasets from a companion web page to help students implement the techniques themselves\u003c\/li\u003e \u003cli\u003eShows realistic examples that illustrate how to perform each technique and how to use it on the job\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eData Skills for Media Professionals\u003c\/i\u003e is an excellent book for students taking skills courses in the more than 100 ACEJMC-accredited journalism and mass communication programs across the United States. It also benefits those enrolled in advanced or specialized reporting courses, including courses dedicated solely to teaching data skills.\u003c\/p\u003e","brand":"Jason Reineke","offers":[{"title":"Default Title","offer_id":42849570717757,"sku":"9781119118961","price":54.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119118961_38823d00-5376-4706-ae8c-a7f4165cea6a.jpg?v=1767038006","url":"https:\/\/www.palmleaf.com.au\/products\/data-skills-for-media-professionals","provider":"Palmleaf","version":"1.0","type":"link"}