{"product_id":"designing-for-growth","title":"Designing for Growth","description":"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. \u003cbr\u003e\u003cbr\u003eExemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.","brand":"Tim Ogilvie","offers":[{"title":"Default Title","offer_id":42849103970365,"sku":"9780231158381","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780231158381_77b090b3-6536-4880-abac-8d4c6a6001bb.jpg?v=1766993862","url":"https:\/\/www.palmleaf.com.au\/products\/designing-for-growth","provider":"Palmleaf","version":"1.0","type":"link"}