{"product_id":"digital-business-transformation","title":"Digital Business Transformation","description":"\u003cp\u003e\u003cb\u003ePraise for DIGITAL BUSINESS TRANSFORMATION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"With the knowledge of the practitioner and a gift for the anecdote, Nigel offers a comprehensive and insightful overview of the seemingly boundless space of digital business transformation. Just as impressively, he has done so in a highly readable and accessible format. This book is a compelling account of why digital business transformation is so much bigger than technology alone.\"\u003cbr\u003e —\u003cb\u003eAlan Jope\u003c\/b\u003e, CEO, Unilever  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e explains with clarity and urgency why companies need to continually evolve to stay ahead of the curve. It's a timely and thoughtful 'how to' guide for those seeking to disrupt themselves and their industries. Nigel speaks with authority. He and Publicis Sapient's deep real-world experience and leadership in the digital space have been highly impactful in our own journey of transformation.\"\u003cbr\u003e —\u003cb\u003eArne M. Sorenson\u003c\/b\u003e, President and CEO, Marriott International  \u003c\/p\u003e\u003cp\u003e\"For any organization working towards a new digital future and more innovative culture, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e is an essential read. This book explains not just why building digital capabilities is crucial to value creation, but how business leaders can navigate the challenges and reach the decisions they must make in order to innovate and remain relevant.\"\u003cbr\u003e —\u003cb\u003eBeth Comstock\u003c\/b\u003e, former Vice Chair of Innovation and Chief Marketing Officer, General Electric (GE), Author of \u003ci\u003eImagine It Forward\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Digital transformation has been dramatically accelerated due to the COVID-19 crisis. Nigel Vaz's book on \u003ci\u003eDigital Business Transformation\u003c\/i\u003e is a very timely and essential contribution to understand today's new digital landscape. His book connects the key ideas of rapid technological change, human behavior and societal shifts with strategies for enterprises to adapt and grow. This is essential reading for the successful transformation of business — with the human element at its core.\"\u003cbr\u003e —\u003cb\u003eHiroshi Ishii\u003c\/b\u003e, Jerome B. Wiesner Professor of Media Arts and Sciences, Associate Director of MIT Media Laboratory and Director of Tangible Media Group, Massachusetts Institute of Technology  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e provides compelling insights into how companies can use technology to build a 'digital moat' around their businesses, deliver incredible customer experiences and stay one step ahead of the competition. It couldn't come at a more relevant time.\"\u003cbr\u003e —\u003cb\u003eParker Harris\u003c\/b\u003e, Co-Founder and Chief Technology Officer, Salesforce  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e is a vital reference for everyone in businesses today — grounded in insights and actionable ideas to create customer value, build loyalty and drive long-term growth. Nigel provides a persuasive case for putting technology at the core of an enterprise's transformation — and the necessity of harnessing the power of data to fuel a transformation across every element of the organization.\"\u003cbr\u003e —\u003cb\u003eShantanu Narayen\u003c\/b\u003e, Chairman, President, and CEO, Adobe Inc.  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e underscores the intensifying need among businesses to digitally transform as they look to create sustainable growth in today's environment. Nigel breaks down the core qualities held in common across so many of today's leading digital companies, and gets to the heart of why technology is vital in delivering new sources of customer value. This is an essential read for everyone in a business trying to adapt and prosper.\"\u003cbr\u003e —\u003cb\u003eThomas Kurian\u003c\/b\u003e, CEO, Google Cloud\u003c\/p\u003e","brand":"Nigel Vaz","offers":[{"title":"Default Title","offer_id":42818261614653,"sku":"9781119758679","price":43.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119758679_fe3e43fd-35dc-4216-b026-b77d20d4aa46.jpg?v=1766917843","url":"https:\/\/www.palmleaf.com.au\/products\/digital-business-transformation","provider":"Palmleaf","version":"1.0","type":"link"}