{"product_id":"digital-marketing-fundamentals","title":"Digital Marketing Fundamentals","description":"\u003cp\u003e\u003cb\u003eThe only official guide to the OMCA\u003csup\u003e™\u003c\/sup\u003e certification exam\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDigital marketing is a high-demand skillset, and employers and clients want to know that they’re getting the best marketers out there. With the OMCA\u003csup\u003e™\u003c\/sup\u003e certification, you can show the world that your skills are current and verified. \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e takes you through the complete set of standards you’ll need to know to achieve certification—and to drive digital marketing initiatives, manage digital marketing teams, and communicate digital marketing concepts.  \u003c\/p\u003e\u003cp\u003eIf you’re studying for or transitioning into a career in digital marketing, this is the perfect book for you. The highest-performing digital marketing agencies often require OMCA\u003csup\u003e™\u003c\/sup\u003e certification. Inside, you’ll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isn’t your goal. You’ll master: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSEO\u003c\/li\u003e \u003cli\u003eContent Marketing\u003c\/li\u003e \u003cli\u003eSocial Media Marketing\u003c\/li\u003e \u003cli\u003eDigital Advertising (including PPC)\u003c\/li\u003e \u003cli\u003eMobile Marketing\u003c\/li\u003e \u003cli\u003eEmail Marketing\u003c\/li\u003e \u003cli\u003eConversion Rate Optimization\u003c\/li\u003e \u003cli\u003eDigital Analytics\u003c\/li\u003e \u003cli\u003eDigital Marketing Strategy\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e, you can obtain your certification, stand out to employers, earn more in your digital marketing career, and achieve your highest potential. Written by respected OMCP members, this is the only official OMCA\u003csup\u003e™\u003c\/sup\u003e certification guide.\u003c\/p\u003e","brand":"Michael Stebbins","offers":[{"title":"Default Title","offer_id":42859987959869,"sku":"9781119894575","price":67.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119894575_0b43d55f-8a91-43a7-8e9d-79243c26349f.jpg?v=1767070550","url":"https:\/\/www.palmleaf.com.au\/products\/digital-marketing-fundamentals","provider":"Palmleaf","version":"1.0","type":"link"}