{"product_id":"drop-the-pink-elephant","title":"Drop the Pink Elephant","description":"\u003cp\u003e“\u003ci\u003eAs GMTV anchor, I interviewed hundreds of people every year. However well they interviewed, every single person would find it easier to explain their case by following these simple principles\u003c\/i\u003e.” EAMONN HOLMES\u003c\/p\u003e \u003cp\u003e“[Drop the Pink Elephant]\u003ci\u003e…tackle[s] every aspect of personal communication in a crisp, entertaining style\u003c\/i\u003e.” THE PLAIN ENGLISH SOCIETY \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThere can be no whitewash at the White House\u003c\/i\u003e.” (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn’t linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. \u003c\/p\u003e\u003cp\u003eIt is perhaps the most famous Pink Elephant in history. But what exactly is a ‘Pink Elephant’? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. \u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e Drop the Pink Elephant,\u003c\/i\u003e Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. \u003ci\u003eDrop the Pink Elephant\u003c\/i\u003e is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. \u003c\/p\u003e\u003cp\u003eSharpen your conversation by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT\u003c\/li\u003e \u003cli\u003eGETTING RID OF THE JARGON\u003c\/li\u003e \u003cli\u003eLEARNING TO SPEAK IN PICTURES\u003c\/li\u003e \u003cli\u003eRECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE\u003c\/li\u003e \u003cli\u003eCAPTIVATING AN AUDIENCE\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eN.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)\u003c\/i\u003e\u003c\/p\u003e","brand":"Eamonn Holmes","offers":[{"title":"Default Title","offer_id":42818142044221,"sku":"9781841126371","price":15.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781841126371_fc435977-3bd3-412b-bd2a-6e2fd383c54b.jpg?v=1766914794","url":"https:\/\/www.palmleaf.com.au\/products\/drop-the-pink-elephant","provider":"Palmleaf","version":"1.0","type":"link"}