{"product_id":"effective-data-storytelling","title":"Effective Data Storytelling","description":"\u003cp\u003ePRAISE FOR \u003cb\u003eEFFECTIVE DATA STORYTELLING\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\"Brent Dykes is the \u003cb\u003eking of data storytelling; he's probably thought about this more than anyone else on the planet.\u003c\/b\u003e No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that.\"\u003cbr\u003e \u003cb\u003e—Thomas H. Davenport,\u003c\/b\u003e Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of \u003ci\u003eCompeting on Analytics\u003c\/i\u003e and \u003ci\u003eThe AI Advantage\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e\"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us \u003cb\u003ehow to ideate data-driven stories and bring them to fruition \u003c\/b\u003ewhile walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how.\"\u003cbr\u003e \u003cb\u003e—Alberto Cairo,\u003c\/b\u003e Knight Chair at the University of Miami, Author of \u003ci\u003eHow Charts Lie\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e\"Dykes does a \u003cb\u003emasterful job of making the vague concept of 'data storytelling' tangible and actionable.\u003c\/b\u003e With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an \u003cb\u003eengaging read that is also specific and tactical.\u003c\/b\u003e\"\u003cbr\u003e \u003cb\u003e—Tim Wilson,\u003c\/b\u003e Senior Director of Analytics, Search Discovery \u003c\/p\u003e \u003cp\u003e\"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!\"\u003cbr\u003e \u003cb\u003e—Maria Massei-Rosato,\u003c\/b\u003e Adjunct Professor, Parsons School of Design \u003c\/p\u003e \"If you're tasked with presenting analytical results, then \u003cb\u003ethis book is a must-read\u003c\/b\u003e. Brent discusses a wide range of research on how people communicate in general and then ties that research to \u003cb\u003especific actions you can take to put together an effective story\u003c\/b\u003e in an analytics setting. The book does a great job of making the case that we often approach analytics presentations poorly and then showing us how to improve.\"\u003cbr\u003e \u003cb\u003e—Bill Franks,\u003c\/b\u003e Author and Chief Analytics Officer, International Institute for Analytics","brand":"Brent Dykes","offers":[{"title":"Default Title","offer_id":42856563179581,"sku":"9781119615712","price":62.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119615712_ff823f63-efb6-4c86-b575-29d7ba4e41eb.jpg?v=1766990865","url":"https:\/\/www.palmleaf.com.au\/products\/effective-data-storytelling","provider":"Palmleaf","version":"1.0","type":"link"}