{"product_id":"entrepreneurial-marketing","title":"Entrepreneurial Marketing","description":"\u003cp\u003e\u003cb\u003eStraight from the father of modern marketing, Philip Kotler, comes an eye-opening exploration of marketing in a permanently changed world\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMarketing has become too professionalized. It needs more creativity and entrepreneurial spirit. \u003ci\u003eEntrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability\u003c\/i\u003e is a clarion call to marketers to embrace new and exciting strategies suited to the post-COVID world. \u003c\/p\u003e\u003cp\u003eCOVID-19 has shaken the business environment to its core and fundamentally changed the way brands interact with consumers. In this book, you’ll learn how to leverage the authors’ Omnihouse Model and cutting-edge, new approaches in converging various dichotomies within companies so that they can better interact with their stakeholders. \u003c\/p\u003e\u003cp\u003eDiscover how to put the entrepreneurial and operational aspects of your marketing plan at the center of the action as you explore insightful and illuminating marketing case studies in each chapter. \u003c\/p\u003e\u003cp\u003eA must-read resource for anyone interested in developing their brand in a world where many accepted marketing “truths” are being reconsidered, \u003ci\u003eEntrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability\u003c\/i\u003e belongs in the hands of marketing professionals, executives, founders, managers, and anyone else who wants a sneak peek into the marketing strategies that will carry them to 2030 and beyond.\u003c\/p\u003e","brand":"Jacky Mussry","offers":[{"title":"Default Title","offer_id":42860010602557,"sku":"9781119835202","price":42.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119835202_f9ad1440-5ec2-4000-9ec3-8af86193a2dd.jpg?v=1767071621","url":"https:\/\/www.palmleaf.com.au\/products\/entrepreneurial-marketing","provider":"Palmleaf","version":"1.0","type":"link"}