{"product_id":"facebook-advertising-for-dummies","title":"Facebook Advertising For Dummies","description":"\u003cp\u003eReach more customers with a targeted Facebook ad campaign — learn how, here!\u003c\/p\u003e \u003cp\u003eYou already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eRight on target — maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe money thing — figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet creative — learn to write compelling ads and choose a click-through page\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLaunch time — launch your campaign, decide which ads to run when, and test your concepts\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHappy landings — discover what goes into a good landing page and how to customize it to measure effectiveness\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat's working — use the Ads Manager to monitor statistics, identify trends, and judge success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eReport cards — generate reports that show who's responding to your ads and how they're interacting with your company\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFacebook and you — find out how to keep your fans connected\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eKey advantages of using Facebook advertising\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat cost per click and cost per impression mean\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to set your exact demographics for your ad audience\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat types of reports you can generate\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePointers on pleasing your prospects\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to convert a response to a sale\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on tracking ROI\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to avoid common mistakes beginners make\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate an ad campaign on Facebook\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePerform precision ad targeting\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMake the most of landing pages\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTest and optimize your ads\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Joel Elad","offers":[{"title":"Default Title","offer_id":42839000907837,"sku":"9780470637623","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780470637623_ce311499-830d-45fe-aecb-5974272924b0.jpg?v=1766952080","url":"https:\/\/www.palmleaf.com.au\/products\/facebook-advertising-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}