{"product_id":"fashion-marketing-strategies-and-innovative-practices-for-brand-positioning","title":"Fashion Marketing: Strategies and Innovative Practices for Brand Positioning","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLearn the vital role marketing plays within the fashion industry, with this fashion-focused textbook.\u003c\/em\u003e\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eThis textbook is aim at undergraduate students that need a comprehensive introduction to the world of fashion marketing. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eFashion Marketing\u003c\/em\u003e\u003c\/strong\u003e explores: \u003c\/p\u003e\u003cp\u003e- Consumer and customer motivations \u003c\/p\u003e\u003cp\u003e- E-commerce and social commerce \u003c\/p\u003e\u003cp\u003e- Digital and technological advancements \u003c\/p\u003e\u003cp\u003e- Global perspectives \u003c\/p\u003e\u003cp\u003e- Sustainability and the product lifecycle \u003c\/p\u003e\u003cp\u003e- Marketing channels \u003c\/p\u003e\u003cp\u003eTaking a holistic view at the fashion landscape, this textbook covers traditional and new marketing strategies of fashion brands from fast fashion to high-end and luxury. Students will understand the key concepts and fundamentals of fashion marketing, by engaging with practical insights, exercises and various real-world examples throughout this book. Examples include various companies including Marks and Spencer's, Matalan, Chanel, Paynter, Puma and GymShark. \u003c\/p\u003e\u003cp\u003eIn-text resources include a glossary, key concepts and learning outcomes, exercise questions and real-world examples. Online resources include PowerPoint slides for lecturers, short audio clips and a lecturers' manual.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Jo Wiltshire Tidy, Catrin Cousins\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 344\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398624764\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20260605\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43558600867901,"sku":"9781398624764","price":74.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781398624764.jpg?v=1788380373","url":"https:\/\/www.palmleaf.com.au\/products\/fashion-marketing-strategies-and-innovative-practices-for-brand-positioning","provider":"Palmleaf","version":"1.0","type":"link"}