{"product_id":"game-changer","title":"Game Changer","description":"\u003cp\u003e\u003cb\u003eTHE STRATEGIC PRICING HEXAGON\u003c\/b\u003e and its seven games \u003c\/p\u003e\u003cp\u003e“The biggest benefit of \u003ci\u003eGame Changer\u003c\/i\u003e is that it will encourage business leaders to step back and think through the fundamentals of their business:  how do we create and share value? This is the first book I’ve read that provides a clear and practical definition of pricing strategy—and how to determine one—instead of going straight to the numbers.”\u003cbr\u003e \u003cb\u003eMARIN GJAJA, CHIEF CUSTOMER OFFICER, FORD MODEL E\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“What I appreciate most about \u003ci\u003eGame Changer\u003c\/i\u003e is that it left me with more practical options and ideas about pricing strategy, not with more math  problems and more complicated theories.”\u003cbr\u003e \u003cb\u003eERIC REYNOLDS, CHIEF OPERATING OFFICER, CLOROX\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eGame Changer\u003c\/i\u003e elevates pricing from a specialized practice to a strategic perspective on the entire business. Even better, it makes pricing accessible, practical, and enjoyable. The seven pricing games and the associated playbooks are very insightful and have far-reaching implications for go-to-market strategies.”\u003cbr\u003e \u003cb\u003eSTEVE MALLOUK, SVP, GLOBAL BUSINESS STRATEGY, VISA\u003c\/b\u003e\u003c\/p\u003e","brand":"Arnab Sinha","offers":[{"title":"Default Title","offer_id":42850220048445,"sku":"9781394190584","price":67.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394190584_6aaced09-3772-4904-92b5-9b3d714d56a9.jpg?v=1767070857","url":"https:\/\/www.palmleaf.com.au\/products\/game-changer","provider":"Palmleaf","version":"1.0","type":"link"}