{"product_id":"good-is-the-new-cool-guide-to-conscious-business","title":"Good Is the New Cool Guide to Conscious Business","description":"\u003cp\u003e“Purpose is the growth story of the 21st Century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how.”\u003cbr\u003e—\u003cb\u003ePaul Polman\u003c\/b\u003e, former CEO, Unilever Co-Founder, Chair, IMAGINE\u003c\/p\u003e \u003cp\u003e“I find 95% of what is written about purpose in business to be total and utter bullshit. This is the other 5%.”\u003cbr\u003e—\u003cb\u003eMark Ritson\u003c\/b\u003e, Founder, Marketing Week Mini MBA\u003c\/p\u003e \u003cp\u003e“Afdhel, Bobby, and Conspiracy of Love are exactly what the world needs right now. They did a brilliant job partnering with us to unleash our purpose, further maximizing our impact on society.”\u003cbr\u003e—\u003cb\u003eKim Salem-Jackson\u003c\/b\u003e, EVP \u0026amp; Chief Marketing Officer, Akamai\u003c\/p\u003e \u003cp\u003e“Aziz and Jones masterfully show that in this new values-driven era we are all creating together, purpose is driving business success even higher.”\u003cbr\u003e—\u003cb\u003eKirk Souder\u003c\/b\u003e, Founder, Leadership for Impact\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Good is the New Cool Guide to Conscious Business\u003c\/i\u003e is a must-read for every board member who wants to understand the most disruptive force in business today—and unlock the huge strategic advantage that delivers long-term growth for the companies they advise.”\u003cbr\u003e—\u003cb\u003eRob Perez\u003c\/b\u003e, Operating Partner, General Atlantic, Founder and Chairman, Life Science Cares\u003c\/p\u003e \u003cp\u003e“As purpose becomes a business imperative, this seminal book is mandatory reading for all agency leaders who are determined to help their clients create growth, innovation and authentic 21st Century value.”\u003cbr\u003e—\u003cb\u003eDenise Roberson\u003c\/b\u003e, former Chief Purpose Officer, TBWA\u003c\/p\u003e \u003cp\u003e\"Not just ‘must-read’ but ‘must-do’—this book is a master class on how every modern company should operate with purpose.\"\u003cbr\u003e—\u003cb\u003ePaul Woolmington\u003c\/b\u003e, CEO, Canvas Worldwide\u003c\/p\u003e","brand":"Bobby Jones","offers":[{"title":"Default Title","offer_id":42849636057149,"sku":"9781394284474","price":42.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394284474_5668ae12-94f9-41cb-8887-d9ecef68986f.jpg?v=1767040347","url":"https:\/\/www.palmleaf.com.au\/products\/good-is-the-new-cool-guide-to-conscious-business","provider":"Palmleaf","version":"1.0","type":"link"}