{"product_id":"growing-the-top-line","title":"Growing the Top Line","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eGrowing the Top Line\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“A really excellent book. \u003ci\u003eGrowing the Top Line\u003c\/i\u003e takes core concepts that are familiar, but organizes them in a special way. It takes an important but murky concept and makes it simple, logical, and measurable. I recommend it for any strategist who is charged with ramping revenue, at any company.”\u003cbr\u003e\u003cb\u003eDAVID MAISTER, author of \u003ci\u003eManaging The Professional Service Firm\u003c\/i\u003e and \u003ci\u003eThe Trusted Advisor\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“In \u003ci\u003eGrowing the Top Line\u003c\/i\u003e, Cliff Farrah teaches how to think with an objective eye as you plan growth. He understands how businesses operate and how to win in the market — a perfect and unique combination.”\u003cbr\u003e\u003cb\u003eSHERI DODD, Vice President and General Manager, Medtronic Care Management Services\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Experience, strategy, and process are at the core of what Cliff offers in \u003ci\u003eGrowing the Top Line\u003c\/i\u003e. Insights based on this type of talent are hard to come by.”\u003cbr\u003e\u003cb\u003eFRANK SOQUI, Vice President and GM Desktop, Workstation and Channel Group, Intel Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Cliff’s systematic approach to framing growth opportunity areas for your business is worth the read.”\u003cbr\u003e\u003cb\u003eMARTIN J. CURRAN, Executive Vice President and Innovation Officer, Corning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Finally, a book from Cliff Farrah! \u003ci\u003eGrowing the Top Line\u003c\/i\u003e is not to be missed. A fresh and simple framework to effective strategy by one of the greatest modern practitioners.”\u003cbr\u003e\u003cb\u003eJOHN SEEBECK, Vice President and GM, eCommerce, CDW\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Growth strategies can often be complex, which can lead to poor internal communication and misalignment on company objectives. Cliff Farrah’s book, \u003ci\u003eGrowing the Top Line\u003c\/i\u003e, is filled with useful insight and a framework that can simplify this process and clear the pathway for success.”\u003cbr\u003e\u003cb\u003eRAMI RAHIM, CEO, Juniper Networks\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Four simple questions and a repeatable process force traditional and non-traditional leaders to examine the universe of growth paths and prioritize them based on business objectives and expected ROI. While this sounds simple, experienced strategists know just how difficult this is. With \u003ci\u003eGrowing the Top Line\u003c\/i\u003e, we are all better equipped to achieve our growth objectives.”\u003cbr\u003e\u003cb\u003eNANCY LYONS CALLAHAN, Global Vice President Services Strategy, SAP\u003c\/b\u003e\u003c\/p\u003e","brand":"Cliff Farrah","offers":[{"title":"Default Title","offer_id":42838946644029,"sku":"9781119779209","price":42.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119779209_eea69214-2af1-4a32-99eb-c89ecae08b4f.jpg?v=1766949660","url":"https:\/\/www.palmleaf.com.au\/products\/growing-the-top-line","provider":"Palmleaf","version":"1.0","type":"link"}