{"product_id":"hey-whipple-squeeze-this","title":"Hey Whipple, Squeeze This","description":"\u003cp\u003e\u003cb\u003eUPDATED 6TH EDITION OF THE BESTSELLING GUIDE TO ADVERTISING. ALL NEW MATERIAL ON CONTENT CREATION, SOCIAL MEDIA, AND BRANDED CONTENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there–advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. With assistance from ad veteran Edward Boches, the classic guide can help juniors and working professionals create great advertising in any format: from content creation for TikTok to Instagram, social media to interactive, as well as traditional media like television, print, and outdoor. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR HEY WHIPPLE, SQUEEZE THIS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Few advertising texts have improved with time, yet \u003ci\u003eHey Whipple\u003c\/i\u003e has done just that. The wisdom, lessons, examples and sage advice are enduringly right and endlessly helpful. Read and reap!” \u003cbr\u003e\u003ci\u003e—Wendy Clark, Global CEO, Dentsu International“\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“For over 20 years, \u003ci\u003eHey Whipple\u003c\/i\u003e has been the go-to how-to for beginners. If the fifth edition was called ‘a classic,’ this sixth one should be a doozy. Oh, did I mention Sullivan is an alum of The Martin Agency?” \u003cbr\u003e\u003ci\u003e—Kristen Cavallo, CEO, The Martin Agency\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“I can’t imagine starting my career in advertising without Luke’s words, and neither should you. This book is a collection of ‘OMG I WISH I KNEW THIS THEN!’ — and now, you will.” \u003cbr\u003e\u003ci\u003e—Neha Guria, Art Director at Goodby, Silverstein \u0026amp; Partners and former student of Sullivan’s\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eAdditional material on heywhipple.com\u003c\/p\u003e","brand":"Anselmo Ramos","offers":[{"title":"Default Title","offer_id":42855486488637,"sku":"9781119819691","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119819691_adeb61c0-82cb-4aab-ac92-4c6f1f521d38.jpg?v=1766953325","url":"https:\/\/www.palmleaf.com.au\/products\/hey-whipple-squeeze-this","provider":"Palmleaf","version":"1.0","type":"link"}