{"product_id":"inbound-marketing-for-dummies","title":"Inbound Marketing For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild your inbound marketing team\u003c\/li\u003e \u003cli\u003eDevelop relationships with your customers\u003c\/li\u003e \u003cli\u003eConvert your inbound traffic to sales\u003c\/li\u003e \u003cli\u003eAttract more website visitors\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eInstead of chasing customers, use your digital resources to bring them to you! Here's how\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eInbound marketing offers an exciting paradigm shift. Instead of intruding on your prospective customers with your message, it's designed to attract them with relevant, timely, and helpful content. But you have to know how to use and implement it, and that's just what you'll learn—quickly and easily—from the step-by-step instructions in this book.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eBig business or small\u003c\/b\u003e — see how inbound marketing can improve brand awareness and loyalty, connect you with your target audience, and attract new customers\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eYou have the resources\u003c\/b\u003e — learn to use your website, blog, social media platforms, and search engine optimization to attract website visitors\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGet started\u003c\/b\u003e — understand the objectives of inbound marketing, assess your business's needs, and explore strategic solutions\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDig deeper\u003c\/b\u003e — discover ways to get into the mind of your customer using keywords and product purchase maps\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eContent is king\u003c\/b\u003e — take advantage of all your content channels to educate, engage, inform, and convert customers\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eA perfect landing\u003c\/b\u003e — create website landing pages that lead to sales \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeasure your success\u003c\/b\u003e — discover how to use Google Analytics and user testing to fine-tune your plan\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to introduce inbound marketing to your business\u003c\/li\u003e \u003cli\u003eTechniques you can implement right away\u003c\/li\u003e \u003cli\u003eThe 3-step inbound process\u003c\/li\u003e \u003cli\u003eTips on understanding dynamic consumers\u003c\/li\u003e \u003cli\u003eSecrets of attractive websites\u003c\/li\u003e \u003cli\u003eWhen pay-per-click pays off\u003c\/li\u003e \u003cli\u003eHow to attract customers with content\u003c\/li\u003e \u003cli\u003eSales and marketing software to consider\u003c\/li\u003e \u003c\/ul\u003e","brand":"Scott Anderson Miller","offers":[{"title":"Default Title","offer_id":42855500087357,"sku":"9781119120506","price":40.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119120506_e04b32f0-1adb-493b-a438-2c7e2f4c777b.jpg?v=1766953879","url":"https:\/\/www.palmleaf.com.au\/products\/inbound-marketing-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}