{"product_id":"inbound-marketing-revised-and-updated","title":"Inbound Marketing, Revised and Updated","description":"\u003cp\u003eThis fully updated and revised edition of \u003ci\u003eInbound Marketing\u003c\/i\u003e builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. \u003c\/p\u003e \u003cp\u003eWith coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. \u003c\/p\u003e\u003cp\u003eThis fully updated edition includes new material on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew sections on visual content, tools as content, and Google+\u003c\/li\u003e \u003cli\u003eA new chapter on viral marketing for mere mortals\u003c\/li\u003e \u003cli\u003eA bonus section on startup\/entrepreneurial marketing\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eInbound Marketing\u003c\/i\u003e, you’ll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.  \u003c\/p\u003e\u003cp\u003e“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”\u003cbr\u003e—SETH GODIN, author of \u003ci\u003eMeatball Sundae \u003c\/i\u003e\u003c\/p\u003e","brand":"Dharmesh Shah","offers":[{"title":"Default Title","offer_id":42856860811325,"sku":"9781118896655","price":34.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118896655_00776403-face-4477-bfbb-441dcb87f361.jpg?v=1767036224","url":"https:\/\/www.palmleaf.com.au\/products\/inbound-marketing-revised-and-updated","provider":"Palmleaf","version":"1.0","type":"link"}