{"product_id":"international-fashion-marketing-strategic-management-and-promotion-for-global-fashion-brands","title":"International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands","description":"\u003cp\u003e\u003cstrong\u003eFast-fashion and sportswear brands, luxury houses and independent designers all contribute to a multi-billion-pound market that is constantly growing. They are competing to meet the needs of a global audience, while maintaining brand identity and adapting to diverse markets. \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Fashion Marketing \u003c\/em\u003e\u003c\/strong\u003elooks at how successful brands: \u003c\/p\u003e\u003cp\u003e- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainability or trend-driven fashion \u003c\/p\u003e\u003cp\u003e- Translate their brands into foreign markets, adapting their products and marketing strategies and campaigns to align with regional preferences and cultural differences \u003c\/p\u003e\u003cp\u003e- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events \u003c\/p\u003e\u003cp\u003e- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations \u003c\/p\u003e\u003cp\u003eWith in-text learning features such as learning outcomes and chapter summaries, reflective questions and a glossary of key terms, this textbook will equip students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from a variety of contemporary fashion segments from fast-fashion to luxury brands, such as Shein, Uniqlo, Veja, Telfar, Dior and Jacquemus. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Fashion Marketing\u003c\/em\u003e\u003c\/strong\u003e is ideal for upper-level and postgraduate students studying Fashion Marketing, Management and Merchandising.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Kamilla Jones\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 328\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398623880\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20260410\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43558673514557,"sku":"9781398623880","price":74.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781398623880.jpg?v=1788382563","url":"https:\/\/www.palmleaf.com.au\/products\/international-fashion-marketing-strategic-management-and-promotion-for-global-fashion-brands","provider":"Palmleaf","version":"1.0","type":"link"}