{"product_id":"kellogg-on-marketing","title":"Kellogg on Marketing","description":"\u003cp\u003e\u003cb\u003eBuilding on Kellogg’s tradition of marketing leadership, \u003ci\u003eKellogg on Marketing\u003c\/i\u003e presents the current developments in marketing theory and practice. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCombining cutting-edge research with real-world insight, expert authors—the marketing faculty at the Kellogg School of Management—outline the fundamental marketing concepts and show how the practical application of these concepts can help companies gain and sustain market position.  \u003c\/p\u003e\u003cp\u003eCentered around customer centricity and value creation, the ideas presented in this book can help managers design bestselling products and services, develop impactful communication campaigns, and create effective distribution channels. Specifically, \u003ci\u003eKellogg on Marketing\u003c\/i\u003e covers the following topics: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to align marketing strategy with tactical activities\u003c\/li\u003e \u003cli\u003eHow to create a customer-centric and market-driving organization\u003c\/li\u003e \u003cli\u003eHow to develop winning marketing strategies\u003c\/li\u003e \u003cli\u003eHow to build strong brands \u003c\/li\u003e \u003cli\u003eHow to craft successful communication campaigns\u003c\/li\u003e \u003cli\u003eHow to design effective distribution channels\u003c\/li\u003e \u003cli\u003eHow to use data analytics and AI to create market value \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eKellogg on Marketing\u003c\/i\u003e is the essential reference for everyone seeking to achieve market success: from entrepreneurs to managers working in large companies, from junior marketers to senior executives, from engineers designing a company’s next offerings to creative teams developing the communication campaign promoting these offerings.  \u003c\/p\u003e\u003cp\u003eWhether you are new to marketing or an experienced marketer, \u003ci\u003eKellogg on Marketing\u003c\/i\u003e can deepen your knowledge by offering strategic insights as well as practical illustrations of how to design actionable marketing programs that create value for your target customers in a way that benefits your company and collaborators.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":42856843837501,"sku":"9781119906247","price":52.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119906247_910fe0b5-e38b-41f2-9f48-e0a42c1a0055.jpg?v=1767036141","url":"https:\/\/www.palmleaf.com.au\/products\/kellogg-on-marketing","provider":"Palmleaf","version":"1.0","type":"link"}