{"product_id":"luxury-retail-and-digital-management","title":"Luxury Retail and Digital Management","description":"\u003cp\u003ePraise for \u003cb\u003eLUXURY RETAIL AND DIGITAL MANAGEMENT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This comprehensive review of the luxury retail landscape highlights the key stakes luxury brands face and will face more and more, in a digital era where customers must be placed at the center, but in a multipolar and multichannel world. A clear vade mecum in the customers experience journey.\"\u003cbr\u003e\u003cb\u003e—Cyrille Vigneron,\u003c\/b\u003e CEO, Cartier\u003c\/p\u003e \u003cp\u003e\"For any executive working in luxury goods and services, this is a bedside book to understand the opportunities and challenges of a comprehensive omnichannel strategy. To succeed in the digital times, brands will need to embrace a truly customer-centric approach.\"\u003cbr\u003e\u003cb\u003e—Joël Palix,\u003c\/b\u003e former CEO, Feelunique\u003c\/p\u003e \u003cp\u003e\"This new edition of \u003ci\u003eLuxury Retail and Digital Management\u003c\/i\u003e brings a completely new approach on the way luxury should be distributed and how digital have transformed the way we should operate to be relevant to the new generation.''\u003cbr\u003e\u003cb\u003e—Patrick Chalhoub,\u003c\/b\u003e CEO, Chalhoub Group\u003c\/p\u003e \u003cp\u003e\"Retailing has become a strong priority for most luxury brands today. This book presents the dos and don'ts of this activity and describes how digital resources can provide additional and effective management tools.\"\u003cbr\u003e\u003cb\u003e—Roberta Crespi,\u003c\/b\u003e Associate Professor of Business Administration and Director of EMLUX - Master in Luxury Goods Management, Università Cattolica del Sacro Cuore, Milan, Italy\u003c\/p\u003e","brand":"Michel Gutsatz","offers":[{"title":"Default Title","offer_id":42848978174013,"sku":"9781119542339","price":74.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119542339_e06ed306-27c3-4e86-991b-daae776262d0.jpg?v=1766990939","url":"https:\/\/www.palmleaf.com.au\/products\/luxury-retail-and-digital-management","provider":"Palmleaf","version":"1.0","type":"link"}