{"product_id":"marketing-automation-for-dummies","title":"Marketing Automation For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEstablish a buyer’s profile and create a lead scoring model\u003c\/li\u003e \u003cli\u003eIntegrate marketing automation with CRM and other processes\u003c\/li\u003e \u003cli\u003eChoose the right tool for your business\u003c\/li\u003e \u003cli\u003eReach buyers via e-mail, social media, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eRamp up your business’s marketing automation with this complete, easy-to-follow guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf your company isn’t already using marketing automation, it’s time to get on board! This complete guide, from a top industry specialist, provides you with everything you need to get up and running, from choosing solution providers to running campaigns, and from nurturing lead programs to measuring ROI. Jump into marketing automation today!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet ready — get an overview of marketing automation, then jump into creating a business case, choosing a solution, getting things set up, and much more\u003c\/li\u003e \u003cli\u003eMake your data and leads count — find out how to integrate with CRM solutions, clean up your database, create segmented lists, send your leads to the sales team, and more\u003c\/li\u003e \u003cli\u003eAutomate it — get down to the nitty-gritty of marketing automation by running campaigns, including content marketing, creating forms and landing pages, and sending e-mails\u003c\/li\u003e \u003cli\u003eMix, score, and report — go one step further by combining automation with other programs, scoring leads, generating reports, and tracking your progress\u003c\/li\u003e \u003cli\u003eThe next level — become aware of the top mistakes to avoid and other online sources of information on marketing automation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA complete overview of how to get started\u003c\/li\u003e \u003cli\u003eThe best reports to use to score your leads\u003c\/li\u003e \u003cli\u003eTips on choosing marketing automation solutions\u003c\/li\u003e \u003cli\u003eTricks to implement when creating segmented lists\u003c\/li\u003e \u003cli\u003eDetails on using content to create leads\u003c\/li\u003e \u003cli\u003eInformation on nurturing programs\u003c\/li\u003e \u003cli\u003eThe lowdown on creating effective calls to action\u003c\/li\u003e \u003cli\u003eTips on measuring ROI and effectiveness\u003c\/li\u003e \u003c\/ul\u003e","brand":"Mathew Sweezey","offers":[{"title":"Default Title","offer_id":42859980587069,"sku":"9781118772225","price":47.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118772225_c4f6e2d9-6cad-4b3f-949f-7fd0bf0e20cf.jpg?v=1767070093","url":"https:\/\/www.palmleaf.com.au\/products\/marketing-automation-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}