{"product_id":"marketing-communication","title":"Marketing Communication","description":"\u003cp\u003eMarketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.\u003c\/p\u003e","brand":"Allan J. Kimmel","offers":[{"title":"Default Title","offer_id":43563124719677,"sku":"9780199276950","price":141.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780199276950.jpg?v=1788437305","url":"https:\/\/www.palmleaf.com.au\/products\/marketing-communication","provider":"Palmleaf","version":"1.0","type":"link"}