{"product_id":"membership-essentials","title":"Membership Essentials","description":"\u003cp\u003e\u003cb\u003eTHE ASAE'S LANDMARK GUIDE TO MEMBERSHIP FUNDAMENTALS\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eMembership remains a core pillar of many, if not most, associations today. It is a fundamental area central to the role of membership directors and association leaders and one of the nine areas to master when preparing for the Certified Association Executive (CAE). The \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eMembership Essentials\u003c\/i\u003e is the American Society of Association Executives' practical and comprehensive guide to membership development, recruitment, and retention.  \u003c\/p\u003e\u003cp\u003eStep by step, \u003ci\u003eMembership Essentials\u003c\/i\u003e reviews all aspects of membership such as engagement theory, membership functions, infrastructure, global membership, delivering value, the role of volunteers, and much more. The text draws on the experience and expertise of a wide-range of consultants to the association community and thought leaders from associations (small, large, local, regional, national, and global) and represents the ASAE's essential body of knowledge on membership topics.  \u003c\/p\u003e\u003cp\u003eRevised to include the most current and effective practices in the field today, the second edition contains expanded coverage of value proposition, strategic planning, model development, staff leadership, and legal considerations. Reflecting changes in technology and globalization, the text also offers updated information on environmental factors and sustainability, governance, online communities, and the role of volunteers.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMembership Essentials\u003c\/i\u003e covers the basic concepts, strategies, and techniques that association leaders must grasp in order to fulfill their duties effectively and offers a guide to membership fundamentals when prepping for the CAE.\u003c\/p\u003e","brand":"Sheri Jacobs","offers":[{"title":"Default Title","offer_id":42860039864381,"sku":"9781118976241","price":101.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118976241_1b8f554d-6441-4455-91a3-4b48473ab7d2.jpg?v=1767073553","url":"https:\/\/www.palmleaf.com.au\/products\/membership-essentials","provider":"Palmleaf","version":"1.0","type":"link"}