{"product_id":"neuromarketing-for-dummies","title":"Neuromarketing For Dummies","description":"\u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply brain science to marketing and advertising research\u003c\/li\u003e \u003cli\u003eRecognize how consumers really think and make decisions\u003c\/li\u003e \u003cli\u003eConduct neuromarketing studies that won't break your budget\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eExpert advice to help you apply neuromarketing techniques and drive business results!\u003c\/p\u003e \u003cp\u003eNeuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. Building on the latest insights from brain science, it helps researchers find new answers to the age-old question: Why do consumers buy? \u003ci\u003eNeuromarketing For Dummies\u003c\/i\u003e covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage. \u003ci\u003eNeuromarketing For Dummies\u003c\/i\u003e demystifies the topic and offers practical ways to incorporate neuromarketing into your research and marketing plans.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStart with Neuromarketing 101 — learn the fundamentals of neuromarketing and find out why it matters\u003c\/li\u003e \u003cli\u003eUnlock the consumer mind — explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and why consumers buy what they buy\u003c\/li\u003e \u003cli\u003eCheck out neuromarketing in action — find out where neuromarketing fits in with brands, product packaging and design, advertising, in-store and online shopping, and entertainment\u003c\/li\u003e \u003cli\u003eLearn how to measure consumer responses — delve into the many ways you can measure what your consumers are thinking\u003c\/li\u003e \u003cli\u003eExplore practical concerns — understand the operational, legal, and ethical issues in neuromarketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe science behind neuromarketing\u003c\/li\u003e \u003cli\u003eHow emotions are connected to consumer purchasing behavior\u003c\/li\u003e \u003cli\u003eThe benefits and dangers of neuromarketing\u003c\/li\u003e \u003cli\u003eWhat motivates consumers\u003c\/li\u003e \u003cli\u003eWhy traditional market research isn't always effective\u003c\/li\u003e \u003cli\u003eA look at the inexpensive ways you can learn from your customers\u003c\/li\u003e \u003cli\u003eHow to pick the right neuromarketing partner\u003c\/li\u003e \u003cli\u003eTen mistaken beliefs about neuromarketing\u003c\/li\u003e \u003c\/ul\u003e","brand":"Peter Steidl","offers":[{"title":"Default Title","offer_id":42838954016829,"sku":"9781118518588","price":31.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118518588_077b0613-4aa7-49ed-b643-cd6b4a26b7fb.jpg?v=1766950460","url":"https:\/\/www.palmleaf.com.au\/products\/neuromarketing-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}