{"product_id":"no-forms-no-spam-no-cold-calls","title":"No Forms. No Spam. No Cold Calls.","description":"\u003cp\u003e\u003cb\u003ePRAISE FOR NO FORMS. NO SPAM. NO COLD CALLS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Latané brings a critical message to the revenue community, helping us to evolve to a new and better level of marketing - one with a closer, more meaningful partnership between prospect and seller. I’m excited about a world without forms.”\u003cbr\u003e—\u003cb\u003eSam Jacobs,\u003c\/b\u003e Founder, Revenue Collective; Host of the Sales Hacker Podcast \u003c\/p\u003e\u003cp\u003e“I’ve been waiting for this book for so many reasons. It makes the undisputable case for ‘outside in’ go to market. If you are a B2B CMO or aspire to be one, this is required reading. ”\u003cbr\u003e—\u003cb\u003eKate Bullis,\u003c\/b\u003e Managing Partner, SEBA International  \u003c\/p\u003e\u003cp\u003e“The world needs more bold, exponential thinking to help businesses and brands stand out, challenge the status quo, and create sustainable value. This book is both an example and a challenge to help B2B marketers succeed. ”\u003cbr\u003e—Matt Heinz, President, Heinz Marketing Inc.; Host of Sales Pipeline Radio  \u003c\/p\u003e\u003cp\u003e“Read this book and just as Geoffrey Moore changed our vocabulary to talk about chasms, gorillas, and whole product you will talk about, and internalize a culture of Dark Funnels, dynamic territories, and stages of the buyer journey. ”\u003cbr\u003e—\u003cb\u003eDr. Ian Howells,\u003c\/b\u003e VP and Head of Marketing, Sage Intacct, Inc.\u003c\/p\u003e","brand":"Latané Conant","offers":[{"title":"Default Title","offer_id":42855530233917,"sku":"9781119982876","price":51.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119982876_408663ca-1d51-4da3-a2d7-76a81cd17fd2.jpg?v=1766954593","url":"https:\/\/www.palmleaf.com.au\/products\/no-forms-no-spam-no-cold-calls","provider":"Palmleaf","version":"1.0","type":"link"}