{"product_id":"personal-branding-for-dummies","title":"Personal Branding For Dummies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistinguish yourself with an authentic personal brand\u003c\/li\u003e \u003cli\u003eCultivate your on-brand career by charting a roadmap to success\u003c\/li\u003e \u003cli\u003eBuild a strong online identity to showcase your brand\u003c\/li\u003e \u003cli\u003eEvaluate and evolve your personal brand over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eYour go-to guide for creating and maintaining a personal trademark\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you’re looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe business of you — get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand\u003c\/li\u003e \u003cli\u003eGet the word out — communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media\u003c\/li\u003e \u003cli\u003eMake your mark — fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network\u003c\/li\u003e \u003cli\u003eKnow your niche — find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story\u003c\/li\u003e \u003cli\u003eBe smart — stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy personal branding is important\u003c\/li\u003e \u003cli\u003eHow to craft a positive, unique brand image\u003c\/li\u003e \u003cli\u003eCase studies in personal branding success\u003c\/li\u003e \u003cli\u003eWays to pinpoint your strengths\u003c\/li\u003e \u003cli\u003eHow to let your personality shine\u003c\/li\u003e \u003cli\u003eTips to align yourself with your target market\u003c\/li\u003e \u003c\/ul\u003e","brand":"Susan Chritton","offers":[{"title":"Default Title","offer_id":42856984313917,"sku":"9781118915554","price":42.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118915554_da44632a-1f22-4851-95ff-82d66c69957a.jpg?v=1767038519","url":"https:\/\/www.palmleaf.com.au\/products\/personal-branding-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}