{"product_id":"persuade","title":"Persuade","description":"\u003cp\u003e'If you want to become more persuasive...read this book. It does exactly what it says on the cover'\u003cbr\u003e \u003cb\u003e—Ged Shields, Vice President, Marketing, Ronseal\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat motivates us to say 'yes'?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWe all have areas of our lives where we'd love to win people around more often – asking for a pay rise, pitching to a new client, getting a new job, or just getting someone to do you a favour. But what is it that makes people say 'yes'?  By understanding people's underlying motivations, not only can we become more persuasive and influential, but happier too. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse the science of persuasion to influence others\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBased on sound psychological principles and grounded in science, \u003ci\u003ePersuade\u003c\/i\u003e helps you to get inside the heads of decision makers and uncover exactly what's going on, so you can get what you want, time and time again. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTap into the power of the seven psychological drivers that motivate us all\u003c\/li\u003e \u003cli\u003eGain insight into how to motivate yourself\u003c\/li\u003e \u003cli\u003eUnderstand how to improve your relationships\u003c\/li\u003e \u003cli\u003eLearn how to negotiate like a pro\u003c\/li\u003e \u003cli\u003eUncover techniques for getting people to like you\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eOnce you understand the seven drivers that make us tick, you can use this to master the power of influence and persuasion, and ultimately get your own way more often. \u003c\/p\u003e\u003cp\u003e'Insightful. Funny. Brilliant. An excellent book'\u003cbr\u003e \u003cb\u003e—Andy Bounds, communication expert and bestselling author of \u003ci\u003eThe Jelly Effect, The Snowball Effect\u003c\/i\u003e and \u003ci\u003eTop Dog\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e'Phil gives us the keys to be more??persuasive and influential. I highly recommend you read this book!'\u003cbr\u003e \u003cb\u003e—Lina Marcela Torres, Marketing Manager for Latin America, LinkedIn\u003c\/b\u003e\u003c\/p\u003e","brand":"Philip Hesketh","offers":[{"title":"Default Title","offer_id":42856566161469,"sku":"9780857086365","price":24.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780857086365_f8386e84-3a2e-4a7f-a0a7-43a3b55ece56.jpg?v=1766991042","url":"https:\/\/www.palmleaf.com.au\/products\/persuade","provider":"Palmleaf","version":"1.0","type":"link"}