{"product_id":"persuasive-copywriting","title":"Persuasive Copywriting","description":"\u003cp\u003e\u003cstrong\u003eEnhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. \u003c\/p\u003e\u003cp\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: \u003c\/p\u003e\u003cp\u003e-Practical advice to measure and benchmark effective copy \u003c\/p\u003e\u003cp\u003e-Guidance on creating and critiquing briefs \u003c\/p\u003e\u003cp\u003e-New chapters on how to weave copywriting skills into the wider industry \u003c\/p\u003e\u003cp\u003e-Storytelling and content marketing \u003c\/p\u003e\u003cp\u003e-The impact of evolving channels like mobile and social media \u003c\/p\u003e\u003cp\u003ePractical, inspiring and extremely digestible, \u003cem\u003e\u003cstrong\u003ePersuasive Copywriting\u003c\/strong\u003e\u003c\/em\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003c\/p\u003e","brand":"Andy Maslen","offers":[{"title":"Default Title","offer_id":42849118814269,"sku":"9780749483661","price":50.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780749483661_e59758e5-3c81-442e-989a-84382a1e0bc2.jpg?v=1766994444","url":"https:\/\/www.palmleaf.com.au\/products\/persuasive-copywriting","provider":"Palmleaf","version":"1.0","type":"link"}