{"product_id":"powerful-exhibit-marketing","title":"Powerful Exhibit Marketing","description":"Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that’s well thought out, organized and executed, \u003ci\u003ePowerful Exhibit Marketing\u003c\/i\u003e provides the step-by-step advice you need to get real results from your exhibits, Learn how to:  \u003cul\u003e \u003cli\u003eSet objectives, budget for your event, and measure its success\u003c\/li\u003e \u003cli\u003eChoose the right show and find the right audience\u003c\/li\u003e \u003cli\u003eDevelop an action plan for working the show\u003c\/li\u003e \u003cli\u003eDesign an attractive, memorable, and effective booth\u003c\/li\u003e \u003cli\u003eCreate promotions and in-booth activities that work\u003c\/li\u003e \u003cli\u003eTurn leads into business\u003c\/li\u003e \u003cli\u003eGather customer information and competitive intelligence\u003c\/li\u003e \u003cli\u003eFollow up successfully\u003c\/li\u003e \u003c\/ul\u003e","brand":"Barry Siskind","offers":[{"title":"Default Title","offer_id":42849508327485,"sku":"9780470834695","price":39.56,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780470834695_bfc38b3b-7f77-46c4-ad83-efc61c2c50db.jpg?v=1767035789","url":"https:\/\/www.palmleaf.com.au\/products\/powerful-exhibit-marketing","provider":"Palmleaf","version":"1.0","type":"link"}