{"product_id":"product-management-for-dummies","title":"Product Management For Dummies","description":"\u003cul\u003e \u003cli\u003eCreate a winning strategy for your product\u003c\/li\u003e \u003cli\u003eGather customer and market feedback to maximize revenue\u003c\/li\u003e \u003cli\u003eMaster persuading your team\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe essential guide to seamless product management\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eProduct Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. \u003c\/p\u003e\u003cp\u003eIncludes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eProduct management principles\u003c\/li\u003e \u003cli\u003eMaintaining product life cycles\u003c\/li\u003e \u003cli\u003eSuccessful market research\u003c\/li\u003e \u003cli\u003eCompetitive market analysis\u003c\/li\u003e \u003cli\u003eEffective product launches\u003c\/li\u003e \u003cli\u003eDynamic product road maps\u003c\/li\u003e \u003cli\u003ePractical communication tips\u003c\/li\u003e \u003cli\u003eDevelop a powerful business case\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pamela Schure","offers":[{"title":"Default Title","offer_id":42854597132349,"sku":"9781119264026","price":43.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119264026_57bceff6-1788-4215-9375-389f883837af.jpg?v=1766917910","url":"https:\/\/www.palmleaf.com.au\/products\/product-management-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}